Facebook Ceo Mark Zuckerberg met with world leaders to discuss ways to eradicate violent tendencies from its 1.2 billion users. the discussion did not conclude with Mark Zuckerberg promising to use his advertising juggernaut Facebook which made $39.9 billion in ad revenue in 2017, as a vehicle for promoting civility worldwide. Facebook knows first hand how powerful and influential advertising is. If Mark Zuckerberg would commit to running around the clock advertising promoting civility, peace and harmony amongst its user’s, people worldwide will start reaping the benefits of being kind to one another. We the people need to hold Mark Zuckerberg accountable for not doing enough.